Click the link under each category to view individual issues

Not only does this not work, but getting caught by Google will result in being buried into search engine obscurity With generative AI tools coming into the market and evolving by the day, no one knows what search engines will look like in the next years Professional Seo Company In Los Angeles Coalition With generative AI tools coming into the market and evolving by the day, no one knows what search engines will look like in the next years. Trending topics have a flame icon next to them Online Reputation Management Between April and February , Google released 6 algorithm updates related to reviews With that said, here are the major local SEO challenges franchises often contend with and a step-by-step process for righting the ship before implementing the real improvements This means answering questions, providing advice, and leaving readers feeling better informed or satisfied While no one should expect franchisees to become SEO experts, even an overview of the basics and likely outcomes will earn their support along the way While no one should expect franchisees to become SEO experts, even an overview of the basics and likely outcomes will earn their support along the way. To check your content against other franchise sites, use a plagiarism detection tool like Copyscape When the search engine sees many sites linking to one another as franchise systems tend to do , it can appear to Google as an unauthorized link exchange, thereby risking a penalty Using such techniques now is actually a very bad practice This time, search for "plan Some keywords and keyword phrases are easier to rank for than others Onsite Seo Vs Offsite Seo Some keywords and keyword phrases are easier to rank for than others. Is it fresh? Google generally values newer content over stale content .

Because Insider is a respected media company, earning a backlink from them is a big stamp of approval What to do: Take stock of any series of pages that are very similar to one another and consider ways to consolidate duplicate information into a single page or another arrangement Did the author experience it? Google prefers the author of content to not only have expertise, but first-hand experience with the subject matter ORM is a digital marketing strategy focused on improving how users perceive your brand ORM is a digital marketing strategy focused on improving how users perceive your brand. We realize all these numbered steps can get a little confusing, but the following six steps offer the most straightforward SEO improvement process you can undertake You may luck out and hit the bullseye once, but it is highly unlikely that it will happen again Prominence Prominence refers to the overall popularity, visibility, and reputation of a franchise both online and offline Pay attention to factors such as website speed, mobile responsiveness, and URL structure And, while this content is often does not spring from keyword research, testimonials and case studies from happy franchise owners are fantastic content to have on your site for prospects evaluating your opportunity Seo Specialist Hiring Los Angeles And, while this content is often does not spring from keyword research, testimonials and case studies from happy franchise owners are fantastic content to have on your site for prospects evaluating your opportunity. Keep in mind, targeting those keywords and topics requires at least one skilled writer to produce satisfying content Local visibility is too important .

While we cannot be sure what these new AI-driven technologies might do for SEO and how they may shape Google Search engine results, one thing is for certain: Google, like other search engines, will continue to prioritize their user experience The result is less traffic and potential revenue loss for your business

Use Semrush to help you out along the way

E-A-A-T content should address the needs of your target audience

Links from one site to another are major factors Google uses when determining which pages to rank where Best Seo Reseller Los Angeles Links from one site to another are major factors Google uses when determining which pages to rank where. In the left-hand menu, go to "negative keywords References: 1 Sterling, G Sort this list by competitiveness, and categorize high competition keywords over low competition ones New issues will pop up that affect your search performance The findings of this audit will likely reveal existing gaps and do much of the planning work for you The findings of this audit will likely reveal existing gaps and do much of the planning work for you. As with anything where corporate plays the middleman between franchisees and a vendor, tensions, misunderstandings, and other landmines are common Backlinks If internal links lead users to other pages or pieces of content within your website, backlinks lead users from other websites to yours Step 3: Address the three common SEO problems that hurt franchisors As we mentioned at the beginning, franchise SEO is particularly problematic for a few reasons Besides driving awareness, focus on building an engaged community across your owned and earned channels While generative AI tools may still have a few kinks to work out, from hallucinations—a term that describes any output that may be irrelevant or inaccurate—to subpar content, they are evolving rapidly and will soon become integral to how we strategize and implement SEO plans Seo Services Los Angeles California While generative AI tools may still have a few kinks to work out, from hallucinations—a term that describes any output that may be irrelevant or inaccurate—to subpar content, they are evolving rapidly and will soon become integral to how we strategize and implement SEO plans. Franchise websites and all the accounts for claimed business listings need to be tightly controlled so improvements can be rolled out and maintained for everyone If you're wondering whether it makes sense to hire a writer, check out this post Use this cheat-sheet to evaluate your web pages for quality: Is it original? Your content needs to have something original or valuable to say Build Local Backlinks Backlinks are links to your website from other sources .

This will ensure the new copy is unique This will ensure the new copy is unique. If you have a working understanding of the five concepts summarized above, an agency will be able to explain exactly what can be done in each of those areas to make improvements What to do: After familiarizing your franchisees with the basics of local SEO, take corporate control over everything you can, especially the citation and business listing services you qualify for below Suspicious linking Many franchisors link to their franchise locations from their main website Is it well-written and well-formatted? This is subjective, but ask yourself whether the writing is clear, concise, and understandable to your audience Google knows people try to game the system, so it does its best to close the doors to them Seo East Los Angeles Google knows people try to game the system, so it does its best to close the doors to them. Aim for an LCP of 2 We usually recommend running audits in late November to plan content updates for the following year, as well as one in late June to identify opportunities for reoptimization and performance improvements

Focus on building relationships with other businesses, industry influencers, and local directories

Interact with your users by answering their questions, acknowledging positive reviews, and showing care for their complaints and concerns

Trying to fix listings across multiple locations, each with separate logins, can be an extremely difficult task, but it really has to be done in order to do anything else Quality content is incredibly important You may have some fires to put out What to do: Create clear and simple communication materials to share with franchise owners Best Seo Company Los Angeles What to do: Create clear and simple communication materials to share with franchise owners. Adding a Frequently Asked Questions page, for example, is a great way to answer prospects' additional questions Core web vitals consist of three key metrics: Largest Contentful Paint LCP : LCP measures the time it takes for the largest piece of content on your webpage to become visible to the user What to do: If your franchisees manage their own websites, hire someone to examine them for risks or challenges and fix them accordingly Make friends with AI tools Love them or hate them, no SEO expert can ignore the profound impact generative AI tools are already having on our industry The recognition other websites give you by referencing your content tells Google that you are a trustworthy and authoritative source The recognition other websites give you by referencing your content tells Google that you are a trustworthy and authoritative source. Minimize Layout Shifts: Ensure that all elements on your webpage have specified dimensions to prevent sudden layout shifts Here are three things to do when making a list of keywords to target on your website: Make a list of words that indicate buying intent Content Creation An average B2B buyer views 8 pieces of your content before making a purchasing decision Return to your keyword suggestions In fact, Google is likely to reward websites that produce topically focused and relevant content as they demonstrate domain expertise Seo Software Hosted Los Angeles Ca In fact, Google is likely to reward websites that produce topically focused and relevant content as they demonstrate domain expertise. In practice, ORM overlaps with other strategies including website and social media, so online reputation managers ORMs will collaborate with other teams to prioritize and orchestrate reputation management campaigns The MozBar and this guide to using it are great for this .

This will bring up a blue banner above the table, which should say "plan," and "new ad group Google views backlinks as votes of confidence You may need to refresh your browser to ensure they have been deleted You may need to refresh your browser to ensure they have been deleted. Local SEO helps you market your local branches online by optimizing your presence on Google Maps, local pack, and organic search results Instead, let them start from scratch with a fresh brief Guest blogging, participating in industry events, and leveraging social media platforms are effective methods to gain recognition and acquire high-quality backlinks Rewrite duplicate content pages to create valuable content that ranks This allows you to build awareness, increase engagement, and get more conversions Seo For Small Businesses This allows you to build awareness, increase engagement, and get more conversions. The higher the rating, the more valuable a link is—and the easier it is to acquire Prioritize upward trends over downward ones Aim for a CLS score of 0 If you use a website template and simply tweaked one or two areas of a page while keeping much of it the same across a number of pages such as listing territories or locations , Google may confuse this as an attempt to manipulate the ranking system and penalize you accordingly A quick side note: Why are we focusing on Google? It helps users find and compare local businesses quickly with key information like ratings and contact details A quick side note: Why are we focusing on Google? It helps users find and compare local businesses quickly with key information like ratings and contact details. Even worse, their online citations—places their name, address, and phone number appear online—might be full of issues, which can negatively impact local search presence and can be difficult if not impossible to resolve without corporate control Google for Developers Make a list of keywords that indicate learning intent .

We do this for clients regularly

Designate time twice a year to audit your blogs, landing pages, and other SEO resources for relevance and accuracy What type of information is valuable to me instructions, inspiration, education on a topic? What types of information would I seek out online to help me buy a franchise? What else am I interested in besides buying a new franchise? With a good understanding of your audience, now you need to do keyword research Google analyzes various factors, including the business category, keywords, website content, and customer reviews, to assess relevance Aim for an FID of milliseconds or less to ensure smooth user interaction Cloaking or invisible text: Cloaking hiding the real destination of a link and showing different versions of a page to crawlers and users was a common practice in the past but not anymore Take corporate control of local web properties and online business listings: Apart from communicating with franchisees, this is the first and in many ways most important first step you should take Your SEO partner should always make regular progress reports as part of the program they offer Utilize SEO analytics tools to monitor key metrics such as organic traffic, keyword rankings, and user engagement Identify your audience and keyword opportunities Before doing any keyword research, you have to paint a complete picture of the audience—your buyers Are all login credentials for your franchises stored and maintained in a central corporate system? If not, this first step might hurt StatCounter Global Stats Part 2 Create a network of interlinked pages within your website that focus on specific topics related to your franchise To keep improving, view SEO as an ongoing process Google aims to provide users with results that are geographically closest to their current location Think about how your buyers look for opportunities Imagine you are a retail franchise looking to attract franchisors Note: if you don't have a Google Ads account, you can learn how to access Keyword Planner for free here Linking relevant pages together also helps search engines connect semantically relevant topics and understand your domain expertise which, in turn, enhances the visibility of your content Pushing a single SEO vendor onto all of your franchisees can ruffle feathers especially if the more savvy ones already have a vendor they like , but unifying franchisees under a single strategy managed by a single vendor ensures everyone remains on the same path to success .

Pushing a single SEO vendor onto all of your franchisees can ruffle feathers especially if the more savvy ones already have a vendor they like , but unifying franchisees under a single strategy managed by a single vendor ensures everyone remains on the same path to success

Google in particular has been vocal about prioritizing websites with fully optimized core web vital metrics

Errors are priority issues to address immediately Warnings are issues of medium severity Notices are suggestions to improve search performance Next to each issue, Semrush explains what it is and how to fix it Learn how we used local seo and search ads to increase marketing-generated revenue by However, this can take considerable time and know-how to do on your own, which is why most companies hire an agency to do the work for them What to do: Ideally, this guide should be read and understood by everyone involved on your corporate team Use this to create valuable content with a local slant Take the top 20 keywords at first and plug them into Google Trends to see if more or fewer people are searching for them over time The more high-quality backlinks you have, the higher your website will rank in search results Cumulative Layout Shift CLS : CLS measures the visual stability of your webpage by calculating the amount of unexpected layout shifts that occur during page loading That should give you enough to work on at the moment Again, Google is too smart to let people game the system so easily SEMrush and Ahefs are two of the best A good way to start is by creating high-quality content that other websites want to link to, such as: Original industry-related local research How-to guides for topics in your niche Video tutorials Once you have a linkable asset , reach out to local publications to see if they will link to your content When it comes to day-to-day, ORMs will focus on incentivizing and managing reviews and other user-generated content on review sites, from GBP to Yelp, G2, TrustPilot, and your own website This is another red flag, not to mention turning readers away in droves What content would be most relevant to your audience? Think: Category pages for local neighborhoods Landing pages for local listings Reports and guides on the local real estate trends Supplement your content strategy with a keyword strategy to create a content plan that attracts audiences through engines and engages them on the website

While this is done with the good intention of helping people find the location near them, Google, again, can misinterpret it as trying to game the system

You should only keep one version of a page for both search engine crawlers and users and ensure that users can differentiate between website content and ads Want to learn more about off-page SEO? Step 2: Conduct an SEO audit If this is your first SEO project, just about every expert will recommend a comprehensive audit to get the full picture of your current strengths and weaknesses AS is a signal of how reputable a website is Audits More than 6 million logs go live every single day Plus, a high level of E-A-A-T improves user experience and trust, which leads to more conversions Ensure that your location, work hours, holidays, and links are correct There are many ways to earn backlinks Here are some tips for getting everyone on the same page This guide does a good job explaining how to do that Identify outdated or underperforming pages and plan the necessary updates or improvements Internal Linking Internal linking helps you connect relevant resources for users and search engines alike Specifically how you, the franchisor, can help them—either by conveying this advice to them yourself or having an agency partner work with them on your behalf Provide your audience with the content and experience they seek Did an expert write it? Did someone experienced in your industry write the content or provide the information? Google tends to rank content created by authoritative sources higher Test your core web vitals thoroughly Google has always been transparent about rewarding websites that provide a good user experience What to do: Remove simple links to other branded franchise websites or make them nofollow links When creating your content plan for your website or Google Business profile, always put your audience first Google focuses on three criteria to rank businesses for local searches, both in organic results and local pack results: 1 .

Ensuring you have an informative and persuasive page for each of your services that provides a comprehensive overview of that offering is a powerful first step in boosting your search visibility through quality content Make a list of other phrases like this that people who are sure they want to buy might search for As you can imagine, backlinks deliver valuable SEO juice to your website Click on any card to explore related headlines, questions, and searches Regularly refresh your photos and release updates your visitors may find relevant Sort them by relevancy by clicking on the heading labelled "keyword Educate your franchisees: This should be a joint effort between you and your SEO partner Franchises should ensure that their business profile and website content are optimized with relevant keywords and accurate information As such, it is scalable and symbiotic If your website is built on WordPress, this article offers many plugins that do just that There are a variety of keyword research tools that can help you uncover what your buyers are likely searching for most and how competitive those keywords are Ongoing education is important, too The tool offers advice on how to fix the problem Reporting It goes without saying that strategizing without data is like throwing darts in the dark

These tools can produce 1, words of unique content in minutes if not seconds , while a professional content writer may need hours to physically type the text

General drama: Drama, or the fear of creating drama can lead franchisors and their franchisees to avoid potentially contentious conversations about projects that disrupt the status quo

Prioritize keywords to pursue With your lists in front of you, fire up Google Keyword Planner and follow these steps You want to catch as many of these people who are qualified candidates as possible and send them into your funnel As you may imagine, local pack results are highly convenient to users as they can simply click and map themselves to their desired locations Return to Google Planner .